Launch Your Beauty Brand, Faster: The Power of White Label Formulations
Do you dream of launching your own skincare or haircare line? It is attainable, however starting the process from scratch with your own formulations and manufacturing can be expensive and time consuming.
But there is a way to bypass these hurdles and get your brand to market quicker – white label formulations.
What Exactly Are White Label Formulations?
Imagine a high-quality product, already formulated and manufactured, ready to be branded with your own label. That’s essentially what a white label product is. In the personal care industry, this means pre-made formulations for products including cleansers, serums, lotions, and more, available for purchase to rebrand as your own.
The Cost-Effective Advantage
One of the biggest advantages of white labels is the significant reduction in costs. Developing a product from scratch involves research, ingredient sourcing, formulation testing, and finding a suitable manufacturer as very few brands except for large multinationals do their own manufacturing. With white label, you skip or reduce these initial expenses, allowing you to:
- Minimise Research and Development Costs: You don’t need to hire a formulator or lab to do the development.
- Reduce Manufacturing Costs: You avoid the costs associated with manufacturing from scratch – as most white label products are available in bulk and just need to be repackaged.
- Lower Minimum Order Quantities: Many white label suppliers offer flexible order sizes, making it accessible for smaller businesses.
Uniqueness Within a Pre-Made Base: Adding Your Own Actives
A pre-existing formulation, does not, however prevent you from creating a unique brand. You can enhance the base product by adding your own choice of specialised actives. This allows you to tailor the product to your target market and create a distinct selling proposition. For example:
Skincare:
- Adding hyaluronic acid to a basic moisturiser for enhanced hydration.
- Infusing a cleanser with vitamin C for brightening and antioxidant benefits.
- Adding specific plant extracts like aloe vera, tea tree oil or chamomile to address particular skin concerns.
Haircare:
- Enriching a shampoo with keratin or biotin for strengthening and repair.
- Adding argan oil or jojoba oil to a conditioner for increased moisture and shine.
- Adding specific essential oils for desired fragrances and therapeutic benefits.
By strategically adding these actives, you can create a range that stands out
But where do you start? Here’s a simplified breakdown of the process:
- Identify your target audience: This is something you need to do. It is probably the most important part of starting your own business. What kind of range or product do you want to launch and who is it aimed at.
- Select a reliable white label supplier: Look for suppliers with high-quality products, good customer service, and very importantly transparent ingredient lists.
- Choose your products and formulations: Select products that align with your brand vision and target market.
- Request samples and test thoroughly: This step is vital – you need to ensure the products meet your expectations, are of a good quality and are safe for your customers.
- Customise your formulations (Optional): Add your chosen actives to create unique products.
- Develop a brand identity and packaging: Create a compelling brand name, logo, and packaging design. This step does not have to wait until you have decided on your products. You can work on this throughout the selection and testing process so that your branding etc is ready once products have been selected, tested and approved.
- Comply with regulations: Ensure your products and labelling meet all relevant safety and regulatory requirements.
- Develop a marketing and sales strategy: Plan how you will reach your target audience and sell your products.
- Launch and sell: Start selling your products through your chosen channels.
- Gather feedback: This is an important step that many entrepreneurs forget about. Once the products are being used by customers, assess whether they are performing and adjust if necessary.
The Personal Care Coach and Training Company, understands the intricacies of launching a successful brand. We can provide you with the knowledge and support you need to navigate the world of white label.
